John Elmer

Chief Marketing Officer

John Elmer comes to Ingrain from Gelb Consulting Group, a strategic marketing firm based in Houston. Elmer joined Gelb in 1984 and began managing the firm’s oil and gas practice in 1987. He has worked extensively with oilfield service and equipment companies on marketing and technology commercialization on a global basis. After becoming president of Gelb in 1999, he established Gulf Research, Gelb’s joint venture with Gulf Publishing Company, and served as its managing director until 2007. Elmer holds an M.B.A. in marketing from the University of Houston and a B.A. in psychology from the University of Texas at Austin. He was an adjunct faculty member at the University of Houston, teaching marketing management in the MBA program at the Bauer College of Business from 1989 to 1993.