Ingrain Adds John Elmer as Chief Marketing Officer


Houston (August 20, 2008) – Rock physics company, Ingrain, has added John Elmer to serve as chief marketing officer in its Houston-based headquarters. He will serve as Ingrain’s strategic marketing lead to advance the use of the company’s digital process for measuring reservoir rock properties in the upstream industry.

Elmer comes to Ingrain from Gelb Consulting Group, a strategic marketing firm headquartered in Houston since 1965. He joined Gelb in 1984, managed the firm’s oil and gas practice since 1987 and became president in 1999. Elmer has extensive experience working with oilfield service and equipment companies on marketing and technology commercialization on a global basis. He established Gulf Research, Gelb Consulting Group’s joint venture with Gulf Publishing Company, and served as its managing director until 2007.

Elmer holds a master’s of business administration in marketing from the University of Houston and a bachelor’s degree in psychology from the University of Texas at Austin.  He was an adjunct faculty member at the University of Houston, teaching marketing management in the master’s of business administration program at the Bauer College of Business from 1989 to 1993.

Ingrain is dramatically improving the technology of simulating fluid flow measurement in oil and gas reservoir rocks, allowing exploration and production operators to better understand their assets and make smarter, more informed field management decisions. Ingrain provides a new method for evaluating rock and fluid transport properties of cores and cuttings that adds significant value to traditional evaluation methods.

Source: Internal

Nora Villarreal
(713) 993-9795
Author: Nora Villarreal
Phone: (713) 993-9795
Category: recent news